TURNING
IDEAS INTO
SUCCESSFUL
PRODUCTS
move forward the level of innovation
SECCI Concept Design
SECCI Concept Design
Real-world designs
delivered seamlessly
EU ⇄ CN
From our studios in Rome and Dongguan, we turn ideas into manufacturable products that perform in global markets — integrating industrial design, DFM engineering and on-site sourcing.
✅Cross-disciplinary team in Rome & China
✅ Designs validated by factories, not just slides
✅ Data-driven choices that sell and scale
✅ ISO-aligned QC and logistics to your door
ABOUT US:
We design with business impact in mind.
Having developed products for international markets we know that design only works if it creates real value. That’s why our approach merges creativity with technical and market awareness, turning ideas into feasible, competitive products.
A compact team, a wide network.
We are small by choice, agile by nature. SECCI Concept Design brings together a core team and a trusted network of collaborators—designers, engineers, and manufacturers—ensuring flexibility, direct communication, and tailored solutions.
Cross-cultural insights keep us relevant.
From Europe to China, we work across borders and time zones. Each project draws from the cultural and industrial context of our clients. This openness helps us anticipate trends, understand diverse users, and design with global resonance.
From first sketch to full development.
We work side by side with our clients, translating ideas into strategies, drawings into prototypes, and prototypes into products. Our strength lies in following the entire journey: creative, technical, and industrial with care, consistency, and vision.
CASES
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![White stand mixer with transparent mixing bowl, brand name visible on side, isolated on white background.]()
Quality
A new mixer with a dual-sided ring knob—designed for Assiduous, now part of the Wartmann lineup
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![Smart door lock with digital keypad and handle]()
Technology
A minimal smart lock with global appeal—designed in Italy for Be-Tech, admired in China, India, UAE, and Europe
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![Modern bathroom with red bathtub, gray walls, a side table with toiletries, a gray armchair, and a framed motivational quote.]()
Comfort
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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![Cheese grater on marble countertop with cheese and pears]()
Functionality
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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![Two black vape devices with watermelon e-liquid, displayed against a gray textured background.]()
Innovation
A modular and sustainable vape system that redefines the user experience through design, engineering, and smart functionality
How we help COMPANIES
The creative process is rarely linear, and that’s exactly where the potential lies. We navigate uncertainty with a solid process that connects intuition with structure. From design thinking to validation, from sketch to sourcing, we turn insights into real-world products. Our strategic mindset keeps every idea grounded in feasibility, function, and future impact.
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We explore innovation opportunities and shape design strategies that align with business goals. By combining user insights, market intelligence, and manufacturing logic, we deliver clear, actionable directions that turn ideas into market-ready products.
→ What we do:
Market & Trend Analysis
User Research & Product Vision
Design Strategy & Brand Positioning
Storytelling & Concept Frameworks
Strategic Design Thinking
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Good design solves real problems. We create products that are intuitive, manufacturable, and emotionally engaging. Our process blends industrial design and user experience into coherent systems—built in dialogue with engineers, marketers, and production teams.
→ What we do:
Concept & Vision Generation
Industrial & UX Design
CMF (Color, Material, Finish)
Product Identity Systems
Detail Refinement & 3D CAD
Prototyping & Iterative Development
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We believe responsible design is the only way forward. From materials to manufacturing logic, we help clients reduce environmental impact without compromising on quality or appeal. Sustainability isn’t a trend—it’s embedded in our thinking.
→ What we do:
Circular Product Design
Sustainable Materials Consulting
Eco-conscious UX Design
Lifecycle Thinking
Circular Transition Strategies
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From render to reality, we support our clients throughout the implementation phase. Thanks to a solid network of suppliers and technical partners (especially in Asia) we bridge the gap between design and manufacturing, always with quality, cost, and time in mind.
→ What we do:
Design for Manufacturing (DFM)
Supplier Scouting & Sourcing
Packaging Design
Technical Documentation
CGI, Motion & Visual Assetsemento
Looking for more?
We keep our focus tight to ensure maximum impact on every project. When broader expertise is needed (from digital design to advanced engineering) we tap into a trusted international network of partners we’ve built through years of collaboration.
Our team consists of talented strategists, designers, researchers and business professionals who work collaboratively, synergistically and effectively. The purpose of our activity is offering a complete range of services thanks to our different experiences and skills.
OUR MISSION:
As your partner in product innovation, we aim to provide clear direction and long-term value. Whether you need full project development, strategic input, or simply the right form for an existing idea, we join you at any stage of the journey.
With years of experience in strategy, innovation, and design, we help shape products that push boundaries: technically, visually, and culturally.
We approach each challenge by combining user insight, sustainability awareness, and engineering logic. Our process integrates marketing, CMF research, and human factors to create solutions that are not only functional, but relevant and responsible.
Our goal?
To move product innovation forward — every time.