A team of

makers,

thinkers, and

collaborators

SECCI Concept Design is an industrial design studio working across Europe and China, combining creative direction, product development, engineering coordination, and manufacturing experience.

REAL DESIGN

is how we work

For us, design is not only about creating good-looking objects. It is about understanding how ideas become real products: through constraints, materials, engineering, cost, manufacturing, and market expectations.

REAL DESIGN is the mindset behind every project we develop. It is where creativity meets feasibility, and where the designer’s role becomes a bridge between vision and execution.

This approach is also at the heart of Enrico Secci’s book, REAL DESIGN.

Two copies of "Real Design" book with a vacuum cleaner on the cover, featuring a yellow and gray design.
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REAL DESIGN: audio overview

Founded by

Enrico Secci

SECCI Concept Design was founded by Enrico Secci, an industrial designer with more than 20 years of experience in product development across Europe and China.

His work combines design culture, technical understanding, and direct experience with factories, suppliers, engineering teams, and international brands. This background shaped the studio’s approach: creative, pragmatic, and focused on making ideas work in the real world.


With an active presence in both Europe and Asia, we bridge cultures and capabilities, delivering authentic and functional products to life.

Meet the Team

  • Black and white portrait of a man sitting in a relaxed pose, wearing a light-colored shirt, with a window in the background.

    Andrea Biavati

    Brand Manager

    Andrea shapes the identity and voice of the brands, ensuring consistency across all touchpoints. With a keen eye for market trends and consumer behavior, he transforms ideas into compelling narratives and long-term strategies.
    Driven by insight and intuition, Andrea helps build brands that resonate: authentic, distinctive, and future-ready.

  • Black and white photo of a woman in professional attire, smiling, in an indoor setting with blurred background.

    Laura Spinaci

    Senior Designer

    Laura brings a refined and pragmatic perspective to the team, guiding industrial design projects from early concept to final definition. With a strong focus on materials, ergonomics, and finishes, she ensures that every design choice is both meaningful and feasible.
    As a senior designer, she combines creative sensibility with technical depth, aiming to deliver products that are beautiful, functional, and built to last.

  • Black and white portrait of a man in a striped suit and tie.

    Jacopo Zedda

    Chief Commercial Officer (CCO)

    With a strong foundation in entrepreneurship, marketing, and communication, Jacopo leads the commercial strategy across product lines and markets.
    He defines brand positioning, develops go-to-market strategies, and builds lasting relationships with clients and partners. His ability to connect creative thinking with business objectives makes him a key driver of growth and strategic direction.
    As CCO, he ensures that every project doesn’t just reach the market—but reaches the right people, in the right way.

  • A person wearing glasses and a suit

    Lee Cheng

    Design Advisor

    With over two decades of experience in the Chinese design industry, LiCheng offers a rare blend of hands-on knowledge and strategic vision. Former Chief Designer at one of the country’s leading OEM manufacturers, he has guided countless projects from sketch to production, navigating the challenges of speed, cost, and manufacturability.
    Today, as a Senior Advisor, he brings clarity and depth to design decisions, bridging cultural perspectives and raising the bar for industrial quality and detail.zione

  • Monochrome portrait of a man with short hair wearing a black t-shirt.

    Neo Chen

    Mechanical Design

    He brings ideas to life through precision engineering and technical expertise. He translates design intent into manufacturable components, optimizing performance, cost, and assembly.
    His strength lies in integrating aesthetics and functionality, crafting solutions that are as smart as they are seamless.

  • Black and white portrait of a young man wearing glasses and a white button-up shirt.

    Darren Ding

    Sourcing Manager

    Based in Dongguan (China), Darren is the bridge between ideas and manufacturing reality. He leads supplier scouting, negotiation, and quality control with a deep understanding of production processes and local ecosystems.
    Reliable, responsive, and resourceful, Darren ensures that innovation is not only designed, but also made possible.

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We look forward to meeting you.