A team of

makers,

thinkers, and

collaborators

Design, for us, is not just a profession:
it’s how we relate to the world.

We listen, we question, we draw, we test.
And then we do it all again.

From Rome to Dongguan,
we build bridges between vision and execution, between Italy and China, between concept and manufacturing.

wHO WE ARE:

SECCI Concept Design is an industrial design studio with offices in Rome and Dongguan, founded by Enrico Secci, a designer with over 20 years of international experience.

Our mission is to turn ideas into real, tangible products, combining the aesthetics and functionality of Italian design with the efficiency and scalability of Chinese manufacturing.

We believe design is not just about creativity: it’s a strategic discipline that integrates identity, innovation, and feasibility.


Every project is shaped by a user-centered approach, aiming for solutions that endure over time and respond to real market needs.

Our multidisciplinary team works closely with clients and partners, offering services from concept design to product development, sourcing, and supply chain management.


With an active presence in both Europe and Asia, we bridge cultures and capabilities, delivering authentic and functional products to life.

Designer with a bald head and beard wearing a gray turtleneck sweater, smiling, with a neutral gray background.

REAL DESIGN

our phylosophy

We believe that real design is born from complexity:
where creativity meets constraint, where beauty coexists with function, cost, and manufacturability.

It’s not about flawless objects, but about creating things that are relevant, useful, and meaningful.

REAL DESIGN is the mindset that guides everything we do:


critical, human, and grounded in reality.

More than a book,
it defines how we think and how we work.

Two copies of "Real Design" book with a vacuum cleaner on the cover, featuring a yellow and gray design.

Meet the Team

  • Black and white portrait of a man sitting in a relaxed pose, wearing a light-colored shirt, with a window in the background.

    Andrea Biavati

    Brand Manager

    Andrea shapes the identity and voice of the brands, ensuring consistency across all touchpoints. With a keen eye for market trends and consumer behavior, he transforms ideas into compelling narratives and long-term strategies.
    Driven by insight and intuition, Andrea helps build brands that resonate: authentic, distinctive, and future-ready.

  • Black and white portrait of a man in a striped suit and tie.

    Jacopo Zedda

    Chief Commercial Officer (CCO)

    With a strong foundation in entrepreneurship, marketing, and communication, Jacopo leads the commercial strategy across product lines and markets.
    He defines brand positioning, develops go-to-market strategies, and builds lasting relationships with clients and partners. His ability to connect creative thinking with business objectives makes him a key driver of growth and strategic direction.
    As CCO, he ensures that every project doesn’t just reach the market—but reaches the right people, in the right way.

  • A person wearing glasses and a suit

    Lee Cheng

    Design Advisor

    With over two decades of experience in the Chinese design industry, LiCheng offers a rare blend of hands-on knowledge and strategic vision. Former Chief Designer at one of the country’s leading OEM manufacturers, he has guided countless projects from sketch to production, navigating the challenges of speed, cost, and manufacturability.
    Today, as a Senior Advisor, he brings clarity and depth to design decisions, bridging cultural perspectives and raising the bar for industrial quality and detail.zione

  • Monochrome portrait of a man with short hair wearing a black t-shirt.

    Neo Chen

    Mechanical Design

    He brings ideas to life through precision engineering and technical expertise. He translates design intent into manufacturable components, optimizing performance, cost, and assembly.
    His strength lies in integrating aesthetics and functionality, crafting solutions that are as smart as they are seamless.

  • Black and white portrait of a young man wearing glasses and a white button-up shirt.

    Darren Ding

    Sourcing Manager

    Based in Dongguan (China), Darren is the bridge between ideas and manufacturing reality. He leads supplier scouting, negotiation, and quality control with a deep understanding of production processes and local ecosystems.
    Reliable, responsive, and resourceful, Darren ensures that innovation is not only designed, but also made possible.

Contact us:

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We look forward to meeting you.