Assiduous Stand Mixer

(Upper Redesign)

A bold update for a best-seller

This project involved the restyling of the upper body of an existing stand mixer, developed for Assiduous.
The intervention focused on refining the display area, head volume, and interface elements to enhance the product’s identity and usability without altering its mechanical core.

Key updates include a more defined silhouette, improved proportions, and a front-facing digital display integrated into the head for better visibility and user interaction.

This strategic redesign gave new market appeal to an already successful model, aligning aesthetics and functionality with evolving user expectations.