Macom

Automatic cheese-grater

Overview


Macom, a well-established brand in the kitchen appliance sector, challenged us to design a new electric grater with full automation—a product that would not only enhance daily food preparation but also introduce a disruptive innovation to the market. The goal was to create the first fully automatic cheese grater: compact, intuitive, and with a bold personality that makes it instantly recognizable.

CONCEPT


We envisioned a product capable of reinventing the cheese grating experience. Unlike conventional solutions that require constant user input, this device takes care of the entire process—from start to finish—autonomously. The design expresses this breakthrough with a compact and sculptural form, inspired by biomorphic shapes, that invites interaction and clearly communicates function. The idea was to transform a simple action into a seamless and elegant daily gesture.

Automatic cheese grater on kitchen counter

Make it stand out.

  • Electric spiralizer with a removable container for fruits and vegetables.

    Design Approach

    The form is developed around a front-facing motorized chamber, which activates the grating process with a single movement. The body is designed for perfect grip and balance, with a semi-transparent housing that reveals part of the internal mechanism, reinforcing the sense of innovation and lightness. The single button is placed in an intuitive position, while the overall geometry guides the user instinctively. Available in two versions—matte black and cool grey—the product speaks two languages: one professional and bold, the other domestic and friendly.

  • Three views of a black coffee machine featuring a power button, textured components, and the brand "MACOM."

    Result:

    The final design introduces an entirely new product category: the first cheese grater that operates entirely automatically, freeing the user from manual effort. Its original form, intuitive interaction and distinctive look position it as a premium yet accessible appliance. More than a tool, it becomes a functional sculpture, aligning with Macom’s ambition to lead innovation while maintaining everyday usability.

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