Cecotec Still Frame.jpg

CECOTEC

Nutri millstone blender

Overview


Unveiled at IFA Berlin 2025, the Nutri Millstone Blender is a countertop appliance exhibited by Cecotec, one of the fastest-growing kitchen appliance brands in Europe.
The project rethinks the archetype of vertical blenders by introducing a premium, compact form factor that combines technical performance with stylistic clarity.
The goal was to create a product that blends seamlessly into modern interiors while offering a more tactile and natural experience in daily use.

CONCEPT


The project revolves around an innovative millstone-inspired crushing system combined with a juice recirculation channel integrated in the handle.


This solution enhances both performance and user experience, making the internal process visible, expressive and intuitive.
It is a clear example of form following function, where the technical core becomes the foundation for a sculptural and contemporary design language.


The overall geometry expresses solidity, efficiency and precision while maintaining a compact, kitchen-friendly footprint.

A Cecotec blender with a glass container at the IFA exhibition in Berlin. In the background, there are display booths, banners, and people.

Make it stand out.

  • Electric spiralizer with a removable container for fruits and vegetables.

    Design Approach

    The design language is monolithic and sculptural, with generous curves and distinct transitions between material zones.
    The recirculation system is hidden inside the handle, allowing the juice to flow back into the jar while conveying a sense of movement and fluidity.
    A removable anti-drip base adapts to different glass sizes and adds functional elegance.
    The release button, emphasized by a subtle Cecotec-blue ring, provides immediate feedback with a single gesture.
    The CMF strategy balances soft-touch matte textures and glossy technical elements, highlighting usability while maintaining a calm and coherent aesthetic.

  • Three views of a black coffee machine featuring a power button, textured components, and the brand "MACOM."

    Result:

    The Nutri Millstone Blender stands out for its harmonious integration of form and function.
    Every design decision supports the product’s core values: efficiency, cleanliness and presence.
    Its distinctive identity contributes to the broader Cecotec range while affirming a design direction that is both recognizable and timeless.
    The positive reception at IFA Berlin confirmed the market relevance of this new product typology and its potential for further developments within the brand's lineup.

more projects